A LOT has changed in the 5+ years I’ve been online.
They say a year is really like 5 years in “internet age” – and they’re right.
Stuff moves fast in life, in general, and it moves exponentially faster on the internet. This fast pace creates some unique challenges for those of us who’re trying to earn a comfortable living online.
To survive, you’ve gotta be able to adapt as the environment around you evolves.
Problem is, most marketers are resistant to change. They find one technique or strategy that works, then they go all in.
And you can guess what happens when that strategy becomes ineffective: they get the rug pulled out from under them.
Adapt Or Become Extinct
I’ve seen my fair share of affiliate marketers get completely wiped out, especially in the last few months as Google reigns down their authority with one algorithm change after the next.
See, a vast majority of affiliates rely solely on search engine traffic to feed their money blogs.
That’s all fine and dandy – and that’s what you’ll learn about inside George’s course – but you have to approach the “sniper model” with a realistic perspective.
First off, you can’t build a real business on a technique that has a single point of failure.
And obtaining 100% of your traffic from high rankings in Google is the single point of failure I’m referring to here. Doing so carries major risk.
It surprises me that so many affiliates ignore this glaring issue and continue to attempt to grow their affiliate empire with blinders on, having no regard for the ‘what if’ factor.
What if their blog gets slapped?
What if one day soon there is no more Google?
What if the search marketing landscape as we know it becomes completely monopolized and unless you’re a multimillion dollar company you stand no chance of winning page one rankings?
And so on…
For these simple-minded affiliates, it’s only a matter of time before the next algorithm update bites them in the butt and sends ‘em back to the real world, begging for a low-paying cubicle job.
It’s the sad truth. Unfortunately, many affiliates are living through this harsh reality as I type.
The Big Question
How can you survive in 2017, 2018 and beyond?
Here’s a list of best practices I try to abide by when running and expanding my own online business:
1) Never have a single point of failure, especially in terms of traffic. I eluded to this above, but it’s so critical you understand this concept.
Starting with SEO is great, but you got to sprinkle in alternative traffic sources that can dilute the weight that any single source of buyers holds.
2) Make sure you’re always on the cutting-edge. You need to surround yourself with innovators within your niche market.
You should devote time each week towards reading the latest news, trends and buzz going on. And you can’t become comfortable.
Always be ready and willing to actively invest in your continuing education.
3) Focus on cash flow and don’t change your lifestyle as you start to earn more money. Having money in the bank is the best protection you can have, as this allows you to start up new businesses should your current income streams take a hit.
This one’s a tough one for most digital entrepreneurs. The quick cash turns them into buyaholics, and they start living larger and larger with each big payday.
True wealth is created by continuing to live as if you’re hard-up, and in the process, stockpiling a growing cash reserve that can act as your safety net, should the unthinkable happen with your current internet ventures.
Put simply, if you don’t have money to live off of for the next 6-12 months, then you’ll be forced to get a J-O-B if you can’t hustle up enough web profits to cover your expenses.
Those are the big 3, if you will.
By diversifying your risk, embracing and adapting to change and effectively banking your own insurance policy…
… You’ll be well-equipped to stay in this game for the long-haul.
Oh, and working your ass off, providing insanely useful content and striving to make a positive impact in each and every one of your visitors’ lives won’t hurt either.
By the way, you’re probably wondering how all of this ties into my review of Google Sniper.
After all, doesn’t it sound like I’m basically saying to stay away from this type of system?
What I’ll say is that my bonus offer was created specifically with the points I just made in mind. I’ll be showing you how I’ve addressed each issue and created my own ranking methods that account for more sales and less risk.
Stay tuned for more details.